Merlin Lecture with Mhairi McEwan and Andy Bird at The Marketing Academy
Re-mastering Marketing: Building Marketing Capabilities in a Digital World
We are constantly having conversations with senior marketers and business leaders around how ‘everything has changed, and yet ‘nothing is different'. The digital revolution is having a dramatic impact on modern-day marketing, brands, business and society as whole. Yet in many ways, the principles behind successful marketing remain as true as ever - building brands capable of winning and keeping the hearts, minds and purchasing power of customers – and the importance of this has intensified. The challenge facing marketers is to prepare themselves and their organisations by building the capabilities that will enable people, teams and organisations to thrive in this new and dynamic environment.
Drawing on their experience as founders of Brand Learning, Andy and Mhairi will explore in this lecture, the key mindsets and strategies needed with case studies to help marketers equip themselves and their companies with the capabilities needed to drive better brand performance and business growth.
For more information about the Merlin Lectures go to www.themarketingacademy.org.uk/events.