HSBC and Brand Learning win Brandon Hall Group Gold Award

We are delighted to announce that HSBC and Brand Learning have won a coveted Brandon Hall Group Gold Award for excellence in the Best Unique or Innovating Learning and Development Program category.

HSBC, in partnership with Brand Learning, have been recognised for a learning programme that enabled a 1,000 strong global Marketing team to lift their capabilities in customer insights and commercial acumen, in order to drive new revenue growth opportunities across the business.

A comprehensive development programme

The successful and comprehensive programme included virtual coaching, face to face workshops, 1-2-1 support, dedicated spaced learning platforms targeted at leaders, line managers and implementers and bitesize tools and resources.

Michelle Atkinson, Marketing Capability Director at Brand Learning said, “This programme stretched participants beyond their comfort zone to enable them to take the lead with newfound courage in delivering HSBC’s customer-centric strategic approach to banking. The transformation was humbling and will hopefully play to the long-term growth and success of HSBC.”

Award entries were evaluated by a panel of veteran, independent senior industry experts, Brandon Hall Group analysts and executives based upon the following criteria: fit the need, design of the program, functionality, innovation and overall measurable benefits.

“Brandon Hall Group Excellence Awards Program has recognised leading organizations for the past twenty-plus years for the latest trends in Human Capital Management,” said Rachel Cooke, Brandon Hall Group COO and leader of the HCM Excellence Awards Program. “The initiatives that were honored are not only innovative but fit the unique needs of the business and create truly remarkable success stories.”

Brand Learning has won Brandon Hall Group Excellence Awards four times before: winning Gold in the Best Advance in Custom Content category with Brown-Forman and Purple Media in 2018, Bronze in the Best Unique or Innovative Learning and Development Program category with Affinity in 2018, Gold in the Best Unique or Innovative Learning Development Program category with Pfizer and Sweetrush in 2017, and Silver in the Best in Competencies and Skills Development category with GSK Consumer Healthcare in 2015.

Find out more about the Brandon Hall Group Excellence Awards.


BRAND LEARNING: Creating Growth Capabilities