Brand Learning makes three senior hires in New York
Brand Learning, global experts in building capabilities to drive customer-centred growth, today announced the appointment of three new client capability vice presidents (CCVPs) in its New York office.
Maria Sigmond is a senior marketing director, bringing exceptional experience from Innocor Comfort (formerly Sleep Innovations), Colgate and Reckitt & Colman.
Jane Snyder has more than 18 years’ commercial experience including at Unilever and Amazon. She joins Brand Learning from NPD consultancy Growth Engine, where her clients included L'Oreal, Hiscox and Entenmann's.
Bethany Jones joins from Diageo, most recently as senior director for consumer planning & research where she worked across the business on leading cultural and marketplace insights to shape portfolio strategy. Before that she was on the agency side with BBDO, giving her more than 20 years of experience in brand communications.
The US is a fast-growing market for Brand Learning, where it has acquired many new clients and projects over the last 12 months. Its three newest CCVPs will work with some of the world’s biggest brands to build their sales and marketing capabilities and help drive customer-centred growth. Clients include Colgate, AB InBev, Brown-Forman, Pfizer, Bayer, and Energizer.
Brand Learning’s mission is to create more customer-centred organisations. It works to develop stronger growth-driving capabilities among sales and marketing teams, joining up the ‘end-to end’ customer agenda across the sales and marketing functions and ensuring they work more effectively together.
Mhairi McEwan, Group CEO and co-founder of Brand Learning, commented: “Brands want to be more customer-centred and that requires a different way of thinking and working. In particular, we’ve worked with organisations to help bring the traditionally siloed sales and marketing functions together and improve their capabilities so that they – and the entire business around them – can move forward with a customer-focused agenda that will drive sustainable growth.
"A key part of building capabilities is bringing in people who understand what sales and marketing teams face on a daily basis and can speak with the utmost authority. Maria, Jane and Bethany all possess decades of experience with brands and know how to get the best out of both people and organisations to deliver exceptional customer experiences."
Find out more about what attracted them to Brand Learning and the type of roles we have available by watching this film:
Ellen gives insight into life in a client team and what it is like working in our New York office