Brand Learning at Effectiveness Week 2016: Is customer experience the ultimate effectiveness tool?

Encompassing 50 platforms across 5 days, Effectiveness Week is an initiative created with the goal of educating, inspiring and galvanising change. It is the brainchild of the IPA’s Effectiveness Leadership Group and will welcome leading professionals from across industries in London next week.


Brand Learning will be on stage on Wednesday 2nd November with Nathan Ansell, Global Director – Loyalty, Customer Insight and Analytics at M&S and Jeremy Ellis, Marketing and Customer Experience Director, TUI UK & Ireland.

Our session ‘Is customer experience the ultimate effectiveness tool?’ will open with Rich Bryson, Group Client & Propositions Director Brand Learning, offering the audience an exclusive preview of our latest research study ‘Join up to stand apart’, which provides fresh solutions for breaking down silos and joining up the organisation to create differentiated customer experiences.

Rich will then be followed by Nathan Ansell & Jeremy Ellis who will each present a case-study showing the effectiveness and impact customer experience has had on their respective businesses. The session will be rounded off with an audience Q&A session to explore the key themes in more detail.

#EffWeek is set to be a truly collaborative movement between client marketers, leading industry bodies, Centres of Learning around the world and cutting-edge businesses who specialise in driving effectiveness within the marketing function.

If you haven’t yet booked your ticket to the event, it’s not too late. We look forward to seeing you there.

Alternatively, if you won’t be in London on 2nd November, make sure you don’t miss out. You can sign-up to receive the report as soon as it is published or contact us to hear more about our findings first hand.

BRAND LEARNING: Inspiring people. Lifting capabilities. Growing organisations.