FILM: Shell's Dean Aragon on how to develop a brand's purpose

We have put together a series of leadership-focused films from top leaders who have been generous with their helpful tips and rich experience. In this film, Brand Learning catches up with Dean Aragon, Global VP Brand & CEO Shell Brands International, who shares Shell's approach to developing brand purpose.

Dean Aragon was a speaker at the 2015 International Marketing Leaders Programme Europe which is brought to you by the Marketing Society in partnership with Brand Learning and sponsored by Shell. The programme is a unique development experience for high potential individuals preparing for senior marketing and commercial leadership roles. For more details see our International Marketing Leaders Programme page.

Follow this link to view our series of Leadership-focused films from top leaders who have inspired us with their helpful tips and rich experience including Peter Duffy, Group Commercial Director - Customer, Marketing & Product at easyJet.

Brand Learning: Lifting capabilities to drive customer-centred growth
We work with companies across the world to lift the performance of their teams to drive growth by delivering better value for their customers.

For more information about how Brand Learning can help you lift your organisation’s customer-centred leadership capabilities, please get in touch or contact me directly @AndyBird_BL. You may also like these films, perspectives and resources on Customer-Centred Leadership.

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