The insight capabilities behind M&S [FILM]
Nathan Ansell was recently awarded Data Professional of the Year at the Data Storytelling awards. As Marks & Spencer's Marketing Director (previously Global Director of Loyalty, Customer Insight and Analytics), he champions the tools and capabilities the retailer needs to put customer-centric thinking into everything they do.
In this video Nathan explains how he sees his role as an insights leader, encouraging his team and the whole organisation to have a constant connectivity with customers. He also discusses the role of data science alongside traditional research in helping Marks & Spencer focus on what customers value, not just what they say they want.
Follow this link to view our series of films from top leaders including Nina Bibby, Marketing and Consumer Director O2 UK (Telefonica) and Ian Cranna, Vice President Marketing & Category EMEA at Starbucks.